Merritt Centennials
Q101 is the Home of the Cents!

After the Centennials' AGM two things are clear: they're in better financial standing then they have been in several years, and they have a new program to help them pack the rink.

The Centennials are reporting a surplus due in large part to a program initiated by Aspen Planers. By receiving partial proceeds from timber salvage from the Pine Beetle problem, the Cents were able to add over 200,000 dollars to their revenue streams. Director of Hockey Operations, Brian Barrett, says, "We hadn't had an amount for quite a while, and then they got on the program again so we were very fortunate to be able to get a large amount of money out of that."


The other exciting development is a new initiative spearheaded by the league called 'The Ultimate Tool Box.' It's a platform that's been used in many different leagues, including the NBA and MLB, and now it's coming to the BCHL. The objective of the program is to focus on a handful of games throughout the year, make them special, and try to sell the last seat in the house. By targeting these games, it's proven to help retain fans throughout the season. Barrett adds, "If we can increase our attendance significantly through this program, then I think it will ease a lot of the revenue problems for teams throughout the league."

Armed with 'The Ultimate Tool Box,' and the best financial standing they've been in for years, the Cents are ready to make their 45th season their best.

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