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After years of partnership, the City of Merritt has decided not to renew its contract with Gold Country.

The Gold Country Communities Society was incorporated in 1991 and currently includes the municipalities of Ashcroft, Cache Creek, Clinton, Lillooet, Lytton, Merritt and the TNRD electoral areas of E, I, J, M, and N. Gold Country assists small communities and regional electoral areas to provide tourism coverage and marketing.

Tourism Manager Will George spoke to the reasoning behind presenting the option.

“Since 2015, there has been an increase of materials being developed from within the City of Merritt Tourism department and staff feels these costs can be used for tourism projects inhouse,” said George.

Coun. Kurt Christopherson did raise a concern about the successful geo-caching program the Gold Country runs and hoping the City can continue it.

Council voted 7-0 in favour of lapsing the contract and the $8,400 in membership fees will now be used for inhouse tourism projects.


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