FRAUD FRIDAY: Romance Scams

As the number of frauds and scams continues to grow in the Nicola Valley, Merritt & Nicola Valley Crime Stoppers, and Q101 are teaming up to present Fraud Fridays, a feature designed to inform those in the community of the dangers of fraud, what they should look for, and what to do if they are a victim of fraud.

Marlene Jones, chair of the local chapter of Crime Stoppers, says that her organization is making fraud and fraud prevention a top priority in 2026, with hopes to keep the community safe from those looking to scam people out of their money and personal information.

“There are so many scams out there right now, we (Crime Stoppers) want to provide Nicola Valley residents with information to make them aware of the dangers and what to do in the event they are contacted,” said Jones. “Today’s fraudsters are very sophisticated and can be extremely convincing, so every precaution should be taken to guard your personal information. ”

Today’s Fraud Friday: Romance Scams

A romance scam happens when criminals pretend to be interested in a relationship to gain your trust, then exploit that trust to steal money or personal information.

How It Works:

• Fake profiles: Scammers use stolen photos and convincing stories.

• Emotional connection: They shower you with affection to build trust quickly.

• Excuses to avoid meeting: A common tactic is claiming to be in the military, which explains why they can’t meet in person and adds credibility to their character.

• Financial requests: Eventually, they ask for money—often for “emergencies,” “travel expenses,” or “medical bills.”

What to Watch For:

• Someone professing love very quickly.

• Reluctance to meet in person or video chat. Although with AI, video chats are becoming more common.

• Requests for money, gift cards, or wire transfers.

• Stories that sound rehearsed or too perfect.

• Claims of being deployed overseas or unable to meet due to military duty.

Steps to Protect Yourself

• Verify profiles: Reverse image search photos to check authenticity.

• Be cautious with personal info: Don’t share financial details or intimate photos.

• Slow down: Real relationships take time; don’t rush.

• Talk to friends/family: Get a second opinion if something feels off

 

What to Do If Targeted:

• Stop all contact immediately.

• Report the scam to your local police, if you have lost money, and the Canadian Anti-Fraud Centre.

• Block and delete the scammer’s accounts.

 

The Merritt & Nicola Valley Crime Stoppers are also looking for volunteers this year to help out with local events. If you can spare just a few hours a month or would like to become more active within the organization by reaching out to Crime Stoppers via their website at www.nicolavalleycrimestoppers.com.